Why Pulse Lite
The experience on your forecourt is the commercial case.
For the car supermarket moving serious volume and the independent fighting for every sale, the argument for changing the buying experience is a commercial one — conversion, response speed and committed buyers captured.
The evidence
Pressure is the biggest deterrent on the forecourt
In a carwow survey, 66% of buyers said a brash or pushy salesperson would put them off — more than any other factor. What Car?, surveying 1,500 in-market buyers, ranked pushy sales staff their number-one frustration with dealers. The pressure point is well documented, and it costs you sales.
The shift
Today's buyer expects to lead the journey
Buyers now research extensively online and arrive expecting to move seamlessly between the digital and the physical, on their own terms. A self-directed experience is no longer a differentiator — it is the expectation. Pulse meets it where it matters most: on the pitch, at the car.
The volume view
At volume, speed and conversion compound
On a busy supermarket or independent pitch, small gains repeat across hundreds of cars. A faster response wins more of the enquiries you already get, a calmer experience keeps more buyers on the forecourt, and a firm purchase intent registered on the spot locks in the buyer before they leave. Across your stock, that adds up to real money.
The gap
No one has joined it up properly
The trade has DMS platforms, video tools and stock feeds. But the sales floor still runs on a whiteboard, and nothing connects the QR buying experience and an accountable response into a single product. That gap is precisely what Pulse Lite fills.
Sources: carwow; What Car? survey of 1,500 in-market buyers.
Control, not concession
A relaxed buyer is not a buyer you have lost.
Giving the customer a self-directed experience is not ceding the sale — it is winning it on better terms. They feel in control and relax; you gain a timed, measured, fully accountable response and complete visibility of every enquiry. The buyer’s experience improves, and so does your data.
The honest answer on your DMS
It sits alongside your DMS and changes nothing in it.
Pulse Lite does not integrate with, migrate, or disrupt your DMS. It replaces the sales whiteboard — the area the DMS never properly covered — runs standalone on your forecourt, and hands the customer back to your DMS for the deal and aftersales. Pulse Lite never takes a deposit or holds your customers' money — the buyer simply registers a firm intent to buy. Nothing you rely on changes. That is deliberate, and it is the safer position to start from.
Room to grow
Start with Lite. Step up to full Pulse whenever you are ready.
Pulse Lite is the forecourt and customer half of Pulse. When you want the prep and appraisal stage as well — the part Lite deliberately leaves out — you can upgrade to full Pulse without starting over, and without moving your team off a product they already know.
Start a live trial
See it live on your own forecourt for 30 days.
No payment, no commitment — a live trial on your pitch, with your own stock, and a straight conversation about whether it earns its place.