About Auteq
Built by someone who has been on the forecourt.
Auteq Pulse Lite is not software written for the motor trade from the outside. It comes from decades of doing the job — and from already building dealer software that proved the idea works inside a busy group.
Auteq was founded by people who have spent decades in motor retail — in aftersales and on the sales floor — who know the gap between what looks good on paper and what actually happens on the pitch.
What we believe
Plain talk, one product, done properly.
A self-directed, low-pressure experience is what today’s buyer expects — and what your customer-satisfaction scores ultimately reward.
We build one thing and we build it well. No upsell ladder, no modules to unlock — the whole product, on one price.
Pulse Lite sits alongside your DMS and touches nothing in it. We replace the whiteboard, not the systems you rely on.
Start a live trial
See it live on your own forecourt for 30 days.
No payment, no commitment — a live trial on your pitch, with your own stock, and a straight conversation about whether it earns its place.